We hope everyone had an excellent holiday. July 1st, 2014 not only marked Canada’s birthday, but also the start of Canada’s Anti-Spam Legislation (CASL). Since this legislation can potentially effect HTCS and the businesses of our loyal customers, we would like to share some important information with you.
As its name suggests, the legislation is aimed at curbing electronic messages promoting everything from free vacations to legitimate newsletters from your company. In addition to emails, CASL will also apply to text messages, instant messages, and any similar messages sent to electronic addresses. It will not however, apply to promotional information you post online in places like blogs or social media. The legislation also imposes changes on how and when businesses can contact their customers via email. That leaves business owners with two options: redesign your email-marketing strategy to comply, or face the potentially costly consequences. (Penalties for the most serious violations of the Act can go as high as $1 million for individuals and $10 million for businesses). There will be a 36-month transitional provision (beginning July 1, 2014) relating to consent requirements. None will be able to bring a case before the courts (including class actions), until July 2017.
ou can’t send a commercial electronic message if you don’t have at least implied consent
You have 36 months* to obtain express consent from your past clients or customers.
Businesses that already comply with privacy laws and use common best practices for email marketing should require little effort to comply with CASL. The law requires an expression of consent or implied consent under certain circumstances to send commercial messages to individuals’ electronic addresses.
For the full list of 2014’s worst passwords, please check out the articles here:
Make sure you gain a consumer’s consent prior to sending commercial electronic messages. Make sure you properly identify yourself in the message and provide an option to unsubscribe from future commercial messages. Organizations are advised to consider seeking their own legal advice regarding how to comply with CASL.
Passwords are an essential part of your company’s office security.
As a specialist in Office Communications
Avaya B169 Wireless Conference Phone is a breakthrough.
Avaya E169 Media Station allows users to dock select iOS devices.
With the trend for growth in mobility usage
